Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D95E3
RGB
61, 149, 227
HSL
208, 75%, 56%
HSB
208, 73%, 89%
CMYK
73, 34, 0, 11
LAB
59, -7, -48
LCH
59, 49, 262
OKLCH
0.65, 0.14, 249
XYZ
27, 28, 77
LUV
59, -32, -74
HWB
208, 24%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.