Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D9BBC
RGB
61, 155, 188
HSL
196, 51%, 49%
HSB
196, 68%, 74%
CMYK
68, 18, 0, 26
LAB
60, -21, -26
LCH
60, 33, 231
OKLCH
0.65, 0.10, 225
XYZ
23, 28, 52
LUV
60, -36, -36
HWB
196, 24%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.