Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3DA2DE
RGB
61, 162, 222
HSL
202, 71%, 55%
HSB
202, 73%, 87%
CMYK
73, 27, 0, 13
LAB
63, -15, -40
LCH
63, 42, 249
OKLCH
0.68, 0.13, 239
XYZ
28, 32, 74
LUV
63, -36, -60
HWB
202, 24%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.