Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3DA2E9
RGB
61, 162, 233
HSL
205, 80%, 58%
HSB
205, 74%, 91%
CMYK
74, 30, 0, 9
LAB
63, -12, -45
LCH
63, 47, 255
OKLCH
0.69, 0.14, 243
XYZ
30, 33, 82
LUV
63, -36, -69
HWB
205, 24%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.