Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3DB0DB
RGB
61, 176, 219
HSL
196, 69%, 55%
HSB
196, 72%, 86%
CMYK
72, 20, 0, 14
LAB
67, -23, -32
LCH
67, 39, 234
OKLCH
0.71, 0.12, 227
XYZ
30, 37, 73
LUV
67, -41, -46
HWB
196, 24%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.