Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3DB8DF
RGB
61, 184, 223
HSL
194, 72%, 56%
HSB
194, 73%, 87%
CMYK
73, 17, 0, 13
LAB
69, -25, -30
LCH
69, 39, 230
OKLCH
0.73, 0.12, 223
XYZ
32, 41, 76
LUV
69, -44, -43
HWB
194, 24%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.