Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3DD2FD
RGB
61, 210, 253
HSL
193, 98%, 62%
HSB
193, 76%, 99%
CMYK
76, 17, 0, 1
LAB
78, -29, -33
LCH
78, 44, 228
OKLCH
0.81, 0.13, 222
XYZ
43, 54, 101
LUV
78, -51, -48
HWB
193, 24%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.