Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
3E0047
RGB
62, 0, 71
HSL
292, 100%, 14%
HSB
292, 100%, 28%
CMYK
13, 100, 0, 72
LAB
12, 35, -27
LCH
12, 45, 322
OKLCH
0.26, 0.12, 322
XYZ
3, 1, 6
LUV
12, 14, -26
HWB
292, 0%, 72%
Pantone
2685 C
Harmonies
Shades & tints
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