Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
3E063D
RGB
62, 6, 61
HSL
301, 82%, 13%
HSB
301, 90%, 24%
CMYK
0, 90, 2, 76
LAB
13, 31, -20
LCH
13, 37, 328
OKLCH
0.26, 0.11, 329
XYZ
3, 1, 5
LUV
13, 16, -20
HWB
301, 2%, 76%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
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