Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
3E1200
RGB
62, 18, 0
HSL
17, 100%, 12%
HSB
17, 100%, 24%
CMYK
0, 71, 100, 76
LAB
13, 21, 19
LCH
13, 29, 43
OKLCH
0.25, 0.08, 43
XYZ
2, 1, 0
LUV
13, 26, 11
HWB
17, 0%, 76%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.