Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
3E1B19
RGB
62, 27, 25
HSL
3, 43%, 17%
HSB
3, 60%, 24%
CMYK
0, 56, 60, 76
LAB
15, 17, 10
LCH
15, 20, 29
OKLCH
0.27, 0.06, 25
XYZ
3, 2, 1
LUV
15, 20, 5
HWB
3, 10%, 76%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.