Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E4D64
RGB
62, 77, 100
HSL
216, 23%, 32%
HSB
216, 38%, 39%
CMYK
38, 23, 0, 61
LAB
32, -1, -16
LCH
32, 16, 265
OKLCH
0.42, 0.04, 259
XYZ
7, 7, 13
LUV
32, -8, -20
HWB
216, 24%, 61%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.