Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E536C
RGB
62, 83, 108
HSL
213, 27%, 33%
HSB
213, 43%, 42%
CMYK
43, 23, 0, 58
LAB
34, -3, -17
LCH
34, 17, 260
OKLCH
0.44, 0.05, 253
XYZ
8, 8, 15
LUV
34, -10, -22
HWB
213, 24%, 58%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.