Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E587B
RGB
62, 88, 123
HSL
214, 33%, 36%
HSB
214, 50%, 48%
CMYK
50, 28, 0, 52
LAB
36, -2, -23
LCH
36, 23, 265
OKLCH
0.46, 0.07, 256
XYZ
9, 9, 20
LUV
36, -12, -31
HWB
214, 24%, 52%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.