Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E587F
RGB
62, 88, 127
HSL
216, 34%, 37%
HSB
216, 51%, 50%
CMYK
51, 31, 0, 50
LAB
37, -1, -25
LCH
37, 25, 268
OKLCH
0.46, 0.07, 258
XYZ
9, 10, 21
LUV
37, -12, -34
HWB
216, 24%, 50%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.