Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E6380
RGB
62, 99, 128
HSL
206, 35%, 37%
HSB
206, 52%, 50%
CMYK
52, 23, 0, 50
LAB
40, -7, -21
LCH
40, 22, 251
OKLCH
0.48, 0.06, 243
XYZ
10, 12, 22
LUV
40, -17, -28
HWB
206, 24%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.