Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E646E
RGB
62, 100, 110
HSL
193, 28%, 34%
HSB
193, 44%, 43%
CMYK
44, 9, 0, 57
LAB
40, -12, -10
LCH
40, 16, 221
OKLCH
0.48, 0.05, 216
XYZ
9, 11, 16
LUV
40, -17, -12
HWB
193, 24%, 57%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.