Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E6576
RGB
62, 101, 118
HSL
198, 31%, 35%
HSB
198, 47%, 46%
CMYK
47, 14, 0, 54
LAB
40, -11, -14
LCH
40, 18, 233
OKLCH
0.48, 0.05, 228
XYZ
10, 12, 19
LUV
40, -18, -18
HWB
198, 24%, 54%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.