Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E688B
RGB
62, 104, 139
HSL
207, 38%, 39%
HSB
207, 55%, 55%
CMYK
55, 25, 0, 45
LAB
42, -7, -24
LCH
42, 25, 254
OKLCH
0.50, 0.07, 245
XYZ
12, 13, 26
LUV
42, -18, -33
HWB
207, 24%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.