Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E69AA
RGB
62, 105, 170
HSL
216, 47%, 45%
HSB
216, 64%, 67%
CMYK
64, 38, 0, 33
LAB
44, 1, -40
LCH
44, 40, 271
OKLCH
0.52, 0.11, 258
XYZ
14, 14, 40
LUV
44, -18, -58
HWB
216, 24%, 33%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.