Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E69AB
RGB
62, 105, 171
HSL
216, 47%, 46%
HSB
216, 64%, 67%
CMYK
64, 39, 0, 33
LAB
44, 1, -41
LCH
44, 41, 272
OKLCH
0.52, 0.12, 259
XYZ
14, 14, 40
LUV
44, -18, -59
HWB
216, 24%, 33%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.