Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E6FA6
RGB
62, 111, 166
HSL
212, 46%, 45%
HSB
212, 63%, 65%
CMYK
63, 33, 0, 35
LAB
45, -4, -35
LCH
45, 35, 264
OKLCH
0.53, 0.10, 253
XYZ
15, 15, 38
LUV
45, -20, -51
HWB
212, 24%, 35%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.