Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E71A8
RGB
62, 113, 168
HSL
211, 46%, 45%
HSB
211, 63%, 66%
CMYK
63, 33, 0, 34
LAB
46, -4, -35
LCH
46, 35, 263
OKLCH
0.54, 0.10, 252
XYZ
15, 16, 39
LUV
46, -21, -51
HWB
211, 24%, 34%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.