Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E7280
RGB
62, 114, 128
HSL
193, 35%, 37%
HSB
193, 52%, 50%
CMYK
52, 11, 0, 50
LAB
45, -15, -13
LCH
45, 20, 222
OKLCH
0.52, 0.06, 217
XYZ
12, 15, 23
LUV
45, -23, -17
HWB
193, 24%, 50%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.