Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E75A4
RGB
62, 117, 164
HSL
208, 45%, 44%
HSB
208, 62%, 64%
CMYK
62, 29, 0, 36
LAB
47, -7, -31
LCH
47, 32, 257
OKLCH
0.55, 0.09, 246
XYZ
15, 16, 37
LUV
47, -23, -45
HWB
208, 24%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.