Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E77A2
RGB
62, 119, 162
HSL
206, 45%, 44%
HSB
206, 62%, 64%
CMYK
62, 27, 0, 36
LAB
48, -9, -29
LCH
48, 31, 253
OKLCH
0.55, 0.09, 243
XYZ
15, 17, 37
LUV
48, -23, -42
HWB
206, 24%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.