Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E77D2
RGB
62, 119, 210
HSL
217, 62%, 53%
HSB
217, 70%, 82%
CMYK
70, 43, 0, 18
LAB
50, 5, -53
LCH
50, 54, 275
OKLCH
0.58, 0.15, 259
XYZ
20, 19, 64
LUV
50, -22, -80
HWB
217, 24%, 18%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.