Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E78BB
RGB
62, 120, 187
HSL
212, 50%, 49%
HSB
212, 67%, 73%
CMYK
67, 36, 0, 27
LAB
49, -3, -42
LCH
49, 42, 266
OKLCH
0.57, 0.12, 254
XYZ
18, 18, 50
LUV
49, -23, -62
HWB
212, 24%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.