Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E78C4
RGB
62, 120, 196
HSL
214, 53%, 51%
HSB
214, 68%, 77%
CMYK
68, 39, 0, 23
LAB
49, 0, -46
LCH
49, 46, 270
OKLCH
0.57, 0.13, 256
XYZ
19, 18, 55
LUV
49, -23, -69
HWB
214, 24%, 23%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.