Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E7BB3
RGB
62, 123, 179
HSL
209, 49%, 47%
HSB
209, 65%, 70%
CMYK
65, 31, 0, 30
LAB
50, -7, -36
LCH
50, 37, 260
OKLCH
0.57, 0.11, 248
XYZ
17, 18, 45
LUV
50, -24, -53
HWB
209, 24%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.