Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E83AD
RGB
62, 131, 173
HSL
203, 47%, 46%
HSB
203, 64%, 68%
CMYK
64, 24, 0, 32
LAB
52, -12, -29
LCH
52, 32, 247
OKLCH
0.58, 0.09, 238
XYZ
18, 20, 43
LUV
52, -27, -42
HWB
203, 24%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.