Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E86B6
RGB
62, 134, 182
HSL
204, 49%, 48%
HSB
204, 66%, 71%
CMYK
66, 26, 0, 29
LAB
53, -12, -33
LCH
53, 35, 250
OKLCH
0.60, 0.10, 241
XYZ
19, 21, 47
LUV
53, -28, -47
HWB
204, 24%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.