Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E89EC
RGB
62, 137, 236
HSL
214, 82%, 58%
HSB
214, 74%, 93%
CMYK
74, 42, 0, 7
LAB
56, 2, -58
LCH
56, 58, 272
OKLCH
0.63, 0.17, 257
XYZ
26, 25, 83
LUV
56, -27, -89
HWB
214, 24%, 7%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.