Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E8AAD
RGB
62, 138, 173
HSL
199, 47%, 46%
HSB
199, 64%, 68%
CMYK
64, 20, 0, 32
LAB
54, -16, -26
LCH
54, 31, 238
OKLCH
0.60, 0.09, 231
XYZ
19, 22, 43
LUV
54, -30, -36
HWB
199, 24%, 32%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.