Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E8BC2
RGB
62, 139, 194
HSL
205, 52%, 50%
HSB
205, 68%, 76%
CMYK
68, 28, 0, 24
LAB
55, -11, -36
LCH
55, 38, 253
OKLCH
0.61, 0.11, 243
XYZ
21, 23, 54
LUV
55, -29, -54
HWB
205, 24%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.