Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E8BE2
RGB
62, 139, 226
HSL
212, 74%, 56%
HSB
212, 73%, 89%
CMYK
73, 38, 0, 11
LAB
56, -2, -52
LCH
56, 52, 268
OKLCH
0.63, 0.15, 254
XYZ
25, 25, 75
LUV
56, -28, -80
HWB
212, 24%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.