Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E90DA
RGB
62, 144, 218
HSL
208, 68%, 55%
HSB
208, 72%, 85%
CMYK
72, 34, 0, 15
LAB
57, -7, -46
LCH
57, 46, 262
OKLCH
0.64, 0.14, 249
XYZ
25, 26, 70
LUV
57, -30, -70
HWB
208, 24%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.