Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E91C3
RGB
62, 145, 195
HSL
203, 53%, 50%
HSB
203, 68%, 76%
CMYK
68, 26, 0, 24
LAB
57, -14, -34
LCH
57, 37, 248
OKLCH
0.63, 0.11, 239
XYZ
22, 25, 55
LUV
57, -32, -50
HWB
203, 24%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.