Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E91C9
RGB
62, 145, 201
HSL
204, 56%, 52%
HSB
204, 69%, 79%
CMYK
69, 28, 0, 21
LAB
57, -12, -37
LCH
57, 39, 252
OKLCH
0.63, 0.12, 242
XYZ
23, 25, 59
LUV
57, -31, -55
HWB
204, 24%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.