Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E93DF
RGB
62, 147, 223
HSL
208, 72%, 56%
HSB
208, 72%, 87%
CMYK
72, 34, 0, 13
LAB
58, -7, -47
LCH
58, 47, 262
OKLCH
0.65, 0.14, 249
XYZ
26, 27, 74
LUV
58, -31, -72
HWB
208, 24%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.