Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E95D2
RGB
62, 149, 210
HSL
205, 62%, 53%
HSB
205, 70%, 82%
CMYK
70, 29, 0, 18
LAB
59, -12, -40
LCH
59, 41, 254
OKLCH
0.64, 0.12, 243
XYZ
24, 27, 65
LUV
59, -32, -59
HWB
205, 24%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.