Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3E96CD
RGB
62, 150, 205
HSL
203, 59%, 52%
HSB
203, 70%, 80%
CMYK
70, 27, 0, 20
LAB
59, -14, -37
LCH
59, 39, 250
OKLCH
0.64, 0.12, 240
XYZ
24, 27, 62
LUV
59, -33, -54
HWB
203, 24%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.