Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3EA4D2
RGB
62, 164, 210
HSL
199, 62%, 53%
HSB
199, 70%, 82%
CMYK
70, 22, 0, 18
LAB
63, -19, -33
LCH
63, 38, 240
OKLCH
0.68, 0.11, 232
XYZ
27, 32, 66
LUV
63, -38, -48
HWB
199, 24%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.