Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3EA6DA
RGB
62, 166, 218
HSL
200, 68%, 55%
HSB
200, 72%, 85%
CMYK
72, 24, 0, 15
LAB
64, -18, -36
LCH
64, 40, 243
OKLCH
0.69, 0.12, 234
XYZ
28, 33, 71
LUV
64, -38, -53
HWB
200, 24%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.