Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
3F0306
RGB
63, 3, 6
HSL
357, 91%, 13%
HSB
357, 95%, 25%
CMYK
0, 95, 90, 75
LAB
10, 29, 14
LCH
10, 32, 26
OKLCH
0.24, 0.09, 25
XYZ
2, 1, 0
LUV
10, 31, 6
HWB
357, 1%, 75%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.