Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
3F0A09
RGB
63, 10, 9
HSL
1, 75%, 14%
HSB
1, 86%, 25%
CMYK
0, 84, 86, 75
LAB
12, 26, 14
LCH
12, 29, 29
OKLCH
0.24, 0.08, 27
XYZ
2, 1, 0
LUV
12, 28, 6
HWB
1, 4%, 75%
Pantone
208 C
Harmonies
Shades & tints
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