Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
3F0D02
RGB
63, 13, 2
HSL
11, 94%, 13%
HSB
11, 97%, 25%
CMYK
0, 79, 97, 75
LAB
12, 24, 18
LCH
12, 30, 36
OKLCH
0.25, 0.08, 36
XYZ
2, 1, 0
LUV
12, 29, 9
HWB
11, 1%, 75%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
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