Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
3F1507
RGB
63, 21, 7
HSL
15, 80%, 14%
HSB
15, 89%, 25%
CMYK
0, 67, 89, 75
LAB
14, 20, 18
LCH
14, 27, 41
OKLCH
0.26, 0.07, 39
XYZ
2, 2, 0
LUV
14, 25, 10
HWB
15, 3%, 75%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.