Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
3F314C
RGB
63, 49, 76
HSL
271, 22%, 25%
HSB
271, 36%, 30%
CMYK
17, 36, 0, 70
LAB
23, 11, -14
LCH
23, 18, 308
OKLCH
0.34, 0.05, 308
XYZ
4, 4, 7
LUV
23, 5, -18
HWB
271, 19%, 70%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.