Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3F607F
RGB
63, 96, 127
HSL
209, 34%, 37%
HSB
209, 50%, 50%
CMYK
50, 24, 0, 50
LAB
39, -5, -21
LCH
39, 22, 256
OKLCH
0.48, 0.06, 248
XYZ
10, 11, 22
LUV
39, -15, -29
HWB
209, 25%, 50%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.